About

Laco is a distinguished German watchmaker founded in 1925 in Pforzheim by Frieda Lacher and Ludwig Hummel. Originally named “Lacher & Co.”, the brand built its reputation manufacturing precise pilot and observation watches (“Fliegeruhren”) during the 1930s and ‘40s, many of which were used by the Luftwaffe in WWII.

Based nowadays in Pforzheim and with operations in Lörrach, Laco continues its legacy by producing both historic reissues and contemporary timepieces. Their offerings span classic aviation watches, marine chronometers, and pilot watches, all rooted in sturdy German engineering.

What makes Laco unique:

Authentic pilot heritage: Laco is one of only five brands officially licensed to reproduce original-style German WWII flieger watches, using era-appropriate design, dials, and case proportions.
In-house assembly & regulation: Movements (mostly Swiss made, e.g., Sellita or Miyota) are customized, regulated, and assembled in Germany, with hand-finishing available on higher-end models.
Robust Bauhaus-meets-military design: Clean, functional aesthetics with large Arabic numerals, luminous markers, and sturdy cases, designed for legibility and durability.
Accessible quality: Solidly built pilot watches at modest prices—typically €400–1,500—redrawing the line between heritage value and affordability.

Today Laco occupies a niche for watch lovers who value genuine historic lineage, German craftsmanship, and functional, purposeful design—without premium Swiss price tags.