The Sinn 544 RS is an integrated-bracelet sports watch with strong 90s neo-vintage vibes. Launched at Watches & Wonders Geneva 2026 - Sinn's first appearance at the fair. Inspired by the long-discontinued Sinn 244 (1994) and the legendary 144 chronograph. The "RS" variant swaps the white seconds hand for red.

Specs
| - | - |
|---|---|
| Diameter | 38.5 mm |
| Height | ~10 mm |
| Material | Bead-blasted stainless steel |
| Water resist. | 200 m |
| Crystal | Sapphire (front + display caseback) |
| Movement | Sellita SW 200-2 automatic |
| Frequency | 28,800 vph |
| Power reserve | 60 hours |
| Functions | Hours, minutes, seconds, date (at 8 o'clock) |
| Crown | D3 system, positioned at 4 o'clock |
| Antimagnetic | DIN 8309 |
| Lume | Hybrid-ceramic luminous markers (new tech) |
Design
The cushion-shaped case with hidden lugs gives it a very compact wrist presence. The crown sits at 4 o'clock, tucked away. The dial is clean - Sinn logo at 12, framed date window at 8, and that's it. Pencil and syringe hands. The bead-blasted finish is all uniform matte.
New hybrid-ceramic lume markers integrate luminous pigment directly into the ceramic mold for higher concentration. Similar concept to Tudor's lume blocks.
Straps are swappable via standard spring bars. Options include an H-link bracelet with tool-free micro-adjust, integrated rubber strap, or leather.
Price
| Variant | Price |
|---|---|
| Leather / rubber | €1,390 |
| H-link bracelet | €1,740 |
That's a €550 premium over the Sinn 556, which gets you the integrated bracelet design, new case shape, and the ceramic lume tech.
