Table of Contents

Models
- MX10
  - MX10 Shadow
  - MX10 Blackout

NITE Watches UK – Brand Brief

Foundation & History
- Founded in 2003 by British entrepreneur Roger Green, NITE was the first privately‑owned UK watch brand to use tritium-based illumination.
- Shortly after launch, its MX10 field watch was selected and issued by UK Special Forces (SAS), cementing its reputation for field‑ready performance.
- Over two decades, NITE has remained independent, blending classic British design with military-grade durability and Swiss‑made movement precision.

Market Position
- Positioned as a niche specialist in rugged outdoor and military-grade watches.
- Core collections include the MX10 (field), Alpha (dive), Hawk (all‑terrain), and Atlas (Swiss automatic), all emphasizing toughness, legibility, and night-time readiness .
- Appeals to “Mavericks”: professionals, military/law-enforcement personnel, and outdoor enthusiasts seeking dependable, no-nonsense timepieces .

Unique Features & Value
- Tritium illumination: Self‑powered, constant glow for 10–20+ years without charge—ideal for low-light or no-light situations.
- Swiss movements & sapphire crystal: Ensures precision, robustness, and clarity under extreme conditions.
- Military heritage: Field‑proven in real missions; MX10 earned SAS endorsement and NATO certification .
- Purpose‑driven design: Every model is a refined take on classic functional watches (field, dive, all‑terrain), enhanced for rugged use .

Name Origin
- The name “NITE” highlights the brand’s core strength: nighttime visibility. It emphasizes the use of tritium illumination that enables reading time in total darkness—central to their identity and appeal.

Summary
NITE Watches UK occupy a unique corner of the watch market: uncompromising, British‑designed, Swiss‑powered, and tritium-lit tools built for real-world adventure. Their lineage from SAS adoption to dedicated outdoor enthusiasts underlines an authentic, purpose-led ethos rarely found in mainstream watchmaking.