About
Maurice Lacroix is a Swiss watchmaker established in 1975 as part of the Desco von Schulthess company, a Zurich-based firm with roots in luxury goods.
The brand is based in Saignelégier, in the Jura region of Switzerland, where it manufactures its timepieces.
Initially known for assembling watches for other brands, Maurice Lacroix launched its own branded models in the late 1970s. By the 1990s, it had developed a reputation for classic styling and value-driven luxury, particularly with models like the Calypso. In the 2000s, the brand began investing heavily in vertical integration and mechanical innovation, including the production of in-house movements and complications.
Maurice Lacroix is best known today for its Aikon collection, a modern reinterpretation of the Calypso, featuring integrated bracelets and bold case designs. The brand balances sporty appeal with traditional Swiss craftsmanship.
What makes Maurice Lacroix unique is its blend of affordability, mechanical creativity, and contemporary design. It offers entry-level Swiss luxury with in-house calibers and standout aesthetics, making it a strong value proposition for those seeking distinctive, well-made watches without entering the high-end price segment.
Models
Aikon
2,150 EUR
