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|---|---|
| Founded | 1941 (operational from 1962) |
| HQ | La Chaux-de-Fonds, Switzerland |
| Employees | ~80 |
| Revenue | ~$15M (est.) |
| Positioning | Military-spec field watches with tritium illumination |
Marathon Watch Company was established in 1962 in La Chaux-de-Fonds, Switzerland. From inception, the company has focused on supplying watches to military forces — it holds contracts with the Canadian Armed Forces and is a NATO stockist.
Marathon watches are built to military specifications: shock-resistant cases (Incabloc system), tritium tube illumination (self-powered glow for 10–20+ years without charging), and fibershell or steel cases designed to survive field conditions. Movements are sourced from ETA and Seiko.
The brand sits in the €400–1,500 range. It sells to both military procurement channels and civilians. There is no luxury positioning — these are tools, priced and marketed as such.