Table of Contents
| - | - |
|---|---|
| Founded | 2004 |
| HQ | Maidenhead, UK |
| Employees | ~50 |
| Revenue | ~$30–40 million (est.) |
| Positioning | DTC value Swiss-made |
Christopher Ward was founded in 2004 in Maidenhead, England by Mike France and Chris Ward. The brand adopted a direct-to-consumer online sales model from the start, bypassing traditional retail markup (typically 50–70%).
By 2015, the company began developing in-house movements. The SH21 caliber entered production in 2019 — unusual for a brand in this price range. Swiss manufacturing, British design.
Pricing runs €400–2,000. The C65 (field/military), C60 (dive), and C63 (sport) are the main collections. Christopher Ward competes on value — offering Swiss-made watches with sapphire crystals, solid movements, and decent finishing at prices well below comparable Swiss brands.