The Twelve 660 is the thin, dressy version of Christopher Ward's integrated-bracelet watch, The Twelve. The name is the height: 6.6 mm, against 9.95 mm for the automatic Twelve. To get there, Christopher Ward swapped the automatic movement for a hand-wound one, removed the seconds hand and the date, and redesigned both the case and the bracelet.
Overview
- What it is: a 38 mm steel dress watch with a 12-sided case and integrated bracelet, in the 1970s style of the Royal Oak and its many followers.
- What stands out: the profile. At 6.6 mm it is the brand's 2nd thinnest watch, after the C5 Malvern. The bracelet links are only 2.9 mm thick.
- Price: €1,925 on the steel bracelet, as shown to a visitor in Germany in October 2026. At launch in August 2025 it cost €1,805, so the price has gone up about €120.
Specifications
| Reference | C12-38H2H1-S00B0-B0 (blue dial, steel bracelet) |
| Case | Stainless steel, 12-sided, brushed tops and polished facets |
| Diameter | 38 mm |
| Thickness | 6.6 mm |
| Lug to lug | 43.3 mm |
| Bracelet width | 23.3 mm at the case |
| Weight | 38 g for the case, 85 g on the bracelet |
| Crystal | Box sapphire, anti-reflective, plus a sapphire display back |
| Water resistance | 3 ATM (30 m) |
| Crown | Embossed push-in crown, not screwed down |
| Movement | Sellita SW210-1 b, hand-wound, modified by Christopher Ward, Swiss made |
| Movement data | 18 jewels, 28,800 vph (4 Hz), 42 to 45 hours power reserve |
| Accuracy | ±15 seconds a day, as stated by Christopher Ward |
| Functions | Hours and minutes only |
| Dial | Grained texture, applied brushed and polished indices, applied logo |
| Bracelet | Integrated steel bracelet, screw links, slim clasp with hidden pushers |
| Warranty | 60 months on the movement, 60 days of free returns |
Variants and prices
| Version | Rubber strap | Steel bracelet |
|---|---|---|
| Steel, blue, green or white | €1,625 | €1,805 |
| BLK, full DLC black | €1,695 | €1,955 |
These are the launch prices from August 2025. On 22nd October 2026 the blue on the bracelet cost €1,925 and the white on rubber €1,725: €100 to €120 more. Expect the other versions to have moved up by a similar amount, and check the configurator before you buy.
Background
The Twelve
Christopher Ward launched The Twelve in April 2023 as its entry into integrated-bracelet sports watches. The first version measured 40 mm and 9.95 mm, ran on a Sellita SW200-1 automatic and was water-resistant to 100 m. The name comes from the 12-sided bezel and case, an angular shape that repeats in the bracelet links. A 36 mm, a 38 mm, titanium versions and the skeleton Twelve X followed.
What changed for the 660
- Movement: the Sellita SW210 is a slim, hand-wound calibre, only 3.35 mm high. Christopher Ward modified it with a custom train bridge, designed in-house, machined by Paluzzo and finished by APJ. These are the same suppliers as for the C1 Bel Canto.
- Dial: the 3D pattern of the standard Twelve gave way to a fine grained surface. Printed indices would have saved height, but the brand kept applied indices and the applied logo.
- Case and bracelet: both are thinner and re-proportioned. The new clasp is 4.2 mm tall, with hidden pushers.
- Lost on the way: the seconds hand, the date, the automatic winding and 70 m of water resistance.
How it was received
The reviews at launch were positive, and mostly about the wear:
- Time+Tide called it the best version of The Twelve yet. Their reviewer found it hard to give back, and praised how the bracelet hugs a 6.5-inch wrist.
- WatchGecko said it was instantly their favourite Christopher Ward, but found the small clasp fiddly to open.
- Fratello singled out the 2.9 mm single-piece bracelet links.
The 660 against The Twelve
22 Oct 2026
The automatic Twelve comes in 36, 38 and 40 mm, see Christopher Ward The Twelve 40. The table compares the 660 with the 38 mm, the same diameter. Both are on the steel bracelet, with Christopher Ward's prices for Germany on 22nd October 2026.
| The Twelve (38 mm) | The Twelve 660 | |
|---|---|---|
| Reference, blue | C12-38ADA1-S00B3-B0, Nordic Blue | C12-38H2H1-S00B0-B0, blue |
| Price, bracelet | €1,555 | €1,925 |
| Stock, 22 Oct 2026 | Pre-order | In stock |
| Sizes | 36, 38 and 40 mm | 38 mm only |
| Diameter | 38 mm | 38 mm |
| Thickness | 9.95 mm | 6.6 mm |
| Lug to lug | 43.3 mm | 43.3 mm |
| Weight, case | 60 g | 38 g |
| Weight, on bracelet | 157 g | 85 g |
| Case finish | Sandblasted, polished, brushed: 3 finishes on bezel | Brushed tops, polished facets, flat bezel top |
| Crystal | Flat sapphire, anti-reflective | Box sapphire, anti-reflective |
| Caseback | Screw-down sapphire display back, 6 exposed screws | Sapphire display back |
| Crown | Embossed, screw-down | Embossed, push-in |
| Water resistance | 100 m (10 ATM) | 30 m (3 ATM) |
| Movement | Sellita SW200-2 Power+, automatic | Sellita SW210-1 b, hand-wound, modified by CW |
| Movement finish | Colimaçoné, skeletonised sandblasted rotor | Colimaçoné, sunray wheels, custom train bridge |
| Jewels, frequency | 26 jewels, 4 Hz | 18 jewels, 4 Hz |
| Power reserve | 65 h typical, 60 h minimum | 42 to 45 h |
| Accuracy | -5/+12 seconds a day | ±15 seconds a day |
| Functions | Hours, minutes, seconds, date at 6 | Hours and minutes |
| Dial | 3D stamped pyramid pattern | Fine grained surface |
| Hands and indices | Applied, top-brushed, diamond-polished facets | Applied, top-brushed, diamond-polished facets |
| Lume | Super-LumiNova X1 BL C1 | None listed |
| Dial colours | Nordic Blue, Glacier Blue, White | Blue, green, white, all-black DLC |
| Bracelet | Single links, 23.3 tapering to 17 mm, screw links | Slimmer 2.9 mm links, 23.3 mm at case, screw links |
| Clasp | Butterfly, micro-adjust of 3 mm | Thin 4.2 mm clasp, hidden pushers, no micro-adjust |
| Rubber strap | Black, white or light blue | Black, €1,725 |
| Quick release | Yes, The Twelve system | Yes, The Twelve system |
| Guarantee, returns | 5 years on the movement, 60 days | 5 years on the movement, 60 days |
The 660 buys 3 things: a profile 3.35 mm thinner and 72 g lighter, a quieter grained dial, and a box sapphire over a decorated hand-wound movement. It pays with the seconds hand, the date, automatic winding, lume, 70 m of water resistance, the micro-adjust clasp, about 20 hours of power reserve and €370.
The Nomos Club Sport neomatik is the step up from both: 37 mm, 8.3 mm, an in-house automatic and 200 m, at about €2,800, see Nomos Club Sport neomatik.
Pros and cons
Pros:
- Thin and light: 6.6 mm and 85 g on the bracelet. It disappears under a shirt cuff.
- Wearable integrated design: a short 43.3 mm lug to lug and a tapered, well-articulated bracelet.
- Finishing above its price: brushed and polished case facets, applied indices, and a decorated movement with a custom bridge on show.
- Choice: 4 dials (blue, green, white, all-black DLC) on a bracelet or rubber strap.
- Direct sales: free delivery, 60 days of returns and a 5-year movement guarantee.
Cons:
- 30 m water resistance and a push-in crown. Fine for rain and hand-washing, not for swimming.
- Hand-wound with no seconds hand: you wind it every 2 days, and you can't see at a glance whether it is running.
- No micro-adjust and no half links on the bracelet, which matters on a watch this flat. Time+Tide found it tight in the heat and loose in the morning.
- A small, fiddly clasp, according to WatchGecko.
- The price moved up: €1,805 at launch, €1,925 now, for a Sellita base movement.
Who it's for
People who want one watch that works with a suit and with a T-shirt, and who value comfort over toughness. At 38 mm with a short lug to lug, it suits small and medium wrists especially well.
The blue and green dials are the most versatile. The white dial is the most formal. The DLC black is a statement piece and pairs best with dark, casual clothes.
Buying considerations
- Where: only directly from Christopher Ward, with free worldwide delivery and 60 days of free returns. Engraving and bracelet sizing are paid extras in the configurator.
- Bracelet or rubber: the bracelet is the point of the watch. The rubber strap saves about €180 and 25 g.
- Measure first: the bracelet has no half links and no micro-adjust, so the fit depends on the link count. Order Christopher Ward's resize service with your exact wrist size.
- Alternatives: the automatic Twelve if you need water resistance (see Christopher Ward The Twelve 40), or a step up, the Nomos Club Sport neomatik for an in-house movement.
My take on the design
21 Oct 2026
The blue 660 is as close as it gets to my dream watch, from a design point of view: the deep blue grained dial, the polished applied indices, the 12-sided case and that bracelet.
What keeps it from being the perfect watch is 2 missing things:
- A seconds hand. I want to see that the watch runs, and a sweeping hand gives a dial life.
- A date. It is the one complication I use every day.
I am also not sure that the thinnest watch is my target. 6.6 mm is a technical feat, but 30 m and a hand-wound movement are what it costs. A few millimetres more would buy back the seconds, the date, the automatic winding and 100 m.
That watch exists in the same family: the automatic Twelve, see Christopher Ward The Twelve 40. I first looked at the 38 mm, the same size as the 660. 22 Oct 2026 I pre-ordered the 40 mm in Nordic Blue.
Where to see it in person
Christopher Ward has no shop, dealer or showroom in Germany or France. All its showrooms are in the UK and the US.
| City | Showroom | Notes |
|---|---|---|
| London | Mayfair, 2 Mill Street, London W1S 2AT | The only UK showroom with watches to take away on the day |
| Maidenhead | The Yard, 14-18 Bell Street, Maidenhead SL6 1BR | Next to the head office, west of London |
| Liverpool | 53° North, Hill Dickinson Stadium, Regent Road, Liverpool L3 0BW | In Everton's new stadium |
- Book first. Walk-ins are welcome, but an appointment (45 minutes) guarantees your time. Book on the showrooms page.
- Ask for the exact watch. The showrooms present the bestsellers and latest arrivals. Before you fly, email events@christopherward.co.uk or call to make sure the blue 660 on the bracelet is there, ideally next to the Twelve 38.
- Watch shows: the brand goes to about 20 shows a year, mostly in the UK and North America. In 2026 that included British Watchmakers' Day and Hands On Horology in London. The next one in the UK is the Manchester Watch Show on 7th November 2026. The list is on the events page.
- Munich and Paris: nothing official. The practical route is to order it to Munich and use the 60 days of free returns as a try-on at home.
Verdict
The Twelve 660 is Christopher Ward at its best: a well-judged idea, carried out with real care, at a price far below the Swiss names it resembles. It is a dress watch first. The 30 m rating and the missing seconds hand make that clear.
It is the opposite of my Sinn 856 UTC (see Sinn 856 S UTC), a tool watch built for knocks and travel. That is exactly why it would work as a 2nd watch: something flat and polished for dinners and client meetings, while the 856 does everything else. I'd pick the blue dial on the bracelet.
Further Reading
- Christopher Ward Twelve 660 review, WatchGecko
- Christopher Ward goes ultra-thin with The Twelve 660, Worn & Wound video
- Christopher Ward enters the integrated bracelet game with the handsome Twelve, Time+Tide, the original Twelve in 2023