Christopher Ward The Twelve 660

Table of Contents

Overview
Specifications
- Variants and prices
Background
Pros and cons
Who it's for
Buying considerations
My take on the design
Where to see it in person
Verdict
Further Reading

The Twelve 660 in blue on the steel bracelet, reference C12-38H2H1-S00B0-B0.

The Twelve 660 is the thin, dressy version of Christopher Ward's integrated-bracelet watch, The Twelve. The name is the height: 6.6 mm, against 9.95 mm for the automatic Twelve. To get there, Christopher Ward swapped the automatic movement for a hand-wound one, removed the seconds hand and the date, and redesigned both the case and the bracelet.

Overview

What it is: a 38 mm steel dress watch with a 12-sided case and integrated bracelet, in the 1970s style of the Royal Oak and its many followers.
What stands out: the profile. At 6.6 mm it is the brand's 2nd thinnest watch, after the C5 Malvern. The bracelet links are only 2.9 mm thick.
Price: €1,925 on the steel bracelet, as shown to a visitor in Germany in October 2026. At launch in August 2025 it cost €1,805, so the price has gone up about €120.

Specifications


Reference	C12-38H2H1-S00B0-B0 (blue dial, steel bracelet)
Case	Stainless steel, 12-sided, brushed tops and polished facets
Diameter	38 mm
Thickness	6.6 mm
Lug to lug	43.3 mm
Bracelet width	23.3 mm at the case
Weight	38 g for the case, 85 g on the bracelet
Crystal	Box sapphire, anti-reflective, plus a sapphire display back
Water resistance	3 ATM (30 m)
Crown	Embossed push-in crown, not screwed down
Movement	Sellita SW210-1 b, hand-wound, modified by Christopher Ward, Swiss made
Movement data	18 jewels, 28,800 vph (4 Hz), 42 to 45 hours power reserve
Accuracy	±15 seconds a day, as stated by Christopher Ward
Functions	Hours and minutes only
Dial	Grained texture, applied brushed and polished indices, applied logo
Bracelet	Integrated steel bracelet, screw links, slim clasp with hidden pushers
Warranty	60 months on the movement, 60 days of free returns

Variants and prices

Version	Rubber strap	Steel bracelet
Steel, blue, green or white	€1,625	€1,805
BLK, full DLC black	€1,695	€1,955

These are the launch prices from August 2025. The blue on the bracelet now costs €1,925, so expect the other versions to have moved up by a similar amount. Check the configurator before you buy.

The blue Twelve 660 from the front against a black background, with light catching the polished bezel facets and the brushed centre links of the bracelet — The blue dial from the front: polished baton indices, no seconds hand, no date.

The profile that gives the watch its name: 6.6 mm from caseback to crystal.

Background

The Twelve

Christopher Ward launched The Twelve in April 2023 as its entry into integrated-bracelet sports watches. The first version measured 40 mm and 9.95 mm, ran on a Sellita SW200-1 automatic and was water-resistant to 100 m. The name comes from the 12-sided bezel and case, an angular shape that repeats in the bracelet links. A 38 mm version and a titanium Twelve X followed.

What changed for the 660

Movement: the Sellita SW210 is a slim, hand-wound calibre, only 3.35 mm high. Christopher Ward modified it with a custom train bridge, designed in-house, machined by Paluzzo and finished by APJ. These are the same suppliers as for the C1 Bel Canto.
Dial: the 3D pattern of the standard Twelve gave way to a fine grained surface. Printed indices would have saved height, but the brand kept applied indices and the applied logo.
Case and bracelet: both are thinner and re-proportioned. The new clasp is 4.2 mm tall, with hidden pushers.
Lost on the way: the seconds hand, the date, the automatic winding and 70 m of water resistance.

Low-angle close-up of the blue Twelve 660: the thin box sapphire, the grained blue dial with applied indices and the sharp transition from case to the first bracelet link — At a low angle, the thin box sapphire and the step from case to bracelet.

The grained blue dial with applied, polished indices.

How it was received

The reviews at launch were positive, and mostly about the wear:

Time+Tide called it the best version of The Twelve yet. Their reviewer found it hard to give back, and praised how the bracelet hugs a 6.5-inch wrist.
WatchGecko said it was instantly their favourite Christopher Ward, but found the small clasp fiddly to open.
Fratello singled out the 2.9 mm single-piece bracelet links.

The blue Twelve 660 on a wrist, worn with a dark grey sweater cuff, showing how flat the case and bracelet sit — On the wrist, the case slips under a cuff without effort.

Compared with similar watches

Watch	Size	Movement	Water resistance	Price
Christopher Ward The Twelve 660	38 mm, 6.6 mm	Hand-wound, modified SW210	30 m	€1,925
Christopher Ward The Twelve 38	38 mm	Automatic SW200-1, date	100 m	€1,555
Nomos Club Sport neomatik	37 mm, 8.3 mm	In-house automatic DUW 3001	200 m	~€2,800

The automatic Twelve is the practical choice: seconds, date, 100 m, for less money. The 660 is the elegant one. The Nomos costs more but brings an in-house movement and real water resistance at only 1.7 mm more height (see Nomos Club Sport neomatik).

Three-quarter view of the blue Twelve 660 on its bracelet against a black background, showing the 12-sided case, the push-in crown at 3 and the tapering links — Three-quarter view: the 12-sided case and the embossed push-in crown.

Pros and cons

Pros:

Thin and light: 6.6 mm and 85 g on the bracelet. It disappears under a shirt cuff.
Wearable integrated design: a short 43.3 mm lug to lug and a tapered, well-articulated bracelet.
Finishing above its price: brushed and polished case facets, applied indices, and a decorated movement with a custom bridge on show.
Choice: 4 dials (blue, green, white, all-black DLC) on a bracelet or rubber strap.
Direct sales: free delivery, 60 days of returns and a 5-year movement guarantee.

Cons:

30 m water resistance and a push-in crown. Fine for rain and hand-washing, not for swimming.
Hand-wound with no seconds hand: you wind it every 2 days, and you can't see at a glance whether it is running.
No micro-adjust and no half links on the bracelet, which matters on a watch this flat. Time+Tide found it tight in the heat and loose in the morning.
A small, fiddly clasp, according to WatchGecko.
The price moved up: €1,805 at launch, €1,925 now, for a Sellita base movement.

Who it's for

People who want one watch that works with a suit and with a T-shirt, and who value comfort over toughness. At 38 mm with a short lug to lug, it suits small and medium wrists especially well.

The blue and green dials are the most versatile. The white dial is the most formal. The DLC black is a statement piece and pairs best with dark, casual clothes.

Buying considerations

Where: only directly from Christopher Ward, with free worldwide delivery and 60 days of free returns. Engraving and bracelet sizing are paid extras in the configurator.
Bracelet or rubber: the bracelet is the point of the watch. The rubber strap saves about €180 and 25 g.
Measure first: the bracelet has no half links and no micro-adjust, so the fit depends on the link count. Order Christopher Ward's resize service with your exact wrist size.
Alternatives: the automatic Twelve if you need water resistance, or a step up, the Nomos Club Sport neomatik for an in-house movement.

My take on the design

21 Oct 2026

The blue 660 is as close as it gets to my dream watch, from a design point of view: the deep blue grained dial, the polished applied indices, the 12-sided case and that bracelet.

What keeps it from being the perfect watch is 2 missing things:

A seconds hand. I want to see that the watch runs, and a sweeping hand gives a dial life.
A date. It is the one complication I use every day.

I am also not sure that the thinnest watch is my target. 6.6 mm is a technical feat, but 30 m and a hand-wound movement are what it costs. A few millimetres more would buy back the seconds, the date, the automatic winding and 100 m.

That watch exists in the same family: the automatic Twelve 38, see Christopher Ward The Twelve 38 Nordic Blue. It is my current #1 on the radar.

Where to see it in person

Christopher Ward has no shop, dealer or showroom in Germany or France. All its showrooms are in the UK and the US.

City	Showroom	Notes
London	Mayfair, 2 Mill Street, London W1S 2AT	The only UK showroom with watches to take away on the day
Maidenhead	The Yard, 14-18 Bell Street, Maidenhead SL6 1BR	Next to the head office, west of London
Liverpool	53° North, Hill Dickinson Stadium, Regent Road, Liverpool L3 0BW	In Everton's new stadium

Book first. Walk-ins are welcome, but an appointment (45 minutes) guarantees your time. Book on the showrooms page.
Ask for the exact watch. The showrooms present the bestsellers and latest arrivals. Before you fly, email events@christopherward.co.uk or call to make sure the blue 660 on the bracelet is there, ideally next to the Twelve 38.
Watch shows: the brand goes to about 20 shows a year, mostly in the UK and North America. In 2026 that included British Watchmakers' Day and Hands On Horology in London. The next one in the UK is the Manchester Watch Show on 7th November 2026. The list is on the events page.
Munich and Paris: nothing official. The practical route is to order it to Munich and use the 60 days of free returns as a try-on at home.

Verdict

The Twelve 660 is Christopher Ward at its best: a well-judged idea, carried out with real care, at a price far below the Swiss names it resembles. It is a dress watch first. The 30 m rating and the missing seconds hand make that clear.

It is the opposite of my Sinn 856 UTC (see Sinn 856 S UTC), a tool watch built for knocks and travel. That is exactly why it would work as a 2nd watch: something flat and polished for dinners and client meetings, while the 856 does everything else. I'd pick the blue dial on the bracelet.