The Closing stage in B2B Sales

it's not done until it's done.

Table of Contents

    Closing isn’t a stage per se.

    It's the byproduct of a rep who:

    1) Finds a problem (ideally framed as high-cost, high-priority)
    2) Gets buy-in on the vision for what's possible, ideally at exec-level
    3) Creates consensus on the way to make it happen
    4) Builds the case to invest in it, with a compelling narrative
    5) Keeps realistic urgency
    6) Gracefully navigates blockers along the way

    1 + 2 + 3 + 4 + 5 + 6 = “Closing”

    links

    social