Outreachee

Process & automations for personalised outbound lead generation & cold email outreach, at scale.

09 Oct 2024

Started rebuilding Mailingee from scratch, to kick-off a (semi) automated outbound lead generation system.
Based now on new stack:

• SQLite / local DB
• Spaceship / for hosting
• Smartlead / for email sending
• API: Apollo / for data enrichment
• API: OpenAI Assistant / for data extraction, data structure & email generation
• API: DeepL / for translation
• API: Smartlead / for uploading contacts
• and still Python for everything in between!

Will need to document better later..

For now, steps - for reference:

1. script: get Linkedin links, either programmatically in batch from Apollo
2. or manually: directly broswing Linkedin
3. script: import into DB
4. script: enrich with Apollo (via API)
5. manually + script: enrich with Zoominfo (Zoominfo API access price is horrendous, charging $8k/year!!)
6. script: run automated rules to filter out bad leads
7. manually: mark as 'C' (for Contact) in DB
8. manually + script: use Connectee to support manual visit & connect on Linkedin
9. script: Chrome extension downloads HTML of Linkedin profile
10. (or use Visit automation to get Linkedin profile update, ie new download)
11. script: ka_mailingee_import: import selected lead from DB People to dedicated DB table (ka_mailingee) / DAILY
12. script: check each email for validity using Bouncer. Mark as Q (for Queue) if valid, R for risky (to be tested later) or X (for invalid).
    For now, using batch processing + check_batch_emails_with_bouncer.py to update DB.
    TODO automate batch check with Bouncer
13. script ka_mailingee_linkedin_json.py: parse Linkedin HTML to JSON / DAILY
14. script ka_mailingee_campaign_assignment.py: assign campaign to each contact / DAILY
15. script ka_mailingee_generate_emails.py: generate email copy for each contact, based on JSON data / DAILY

16. script ka_mailingee_language_assignment.py: assign language to each contact / DAILY

17. script ka_mailingee_check.py: light-weight app to check data & first email copy for each contact

18. script ka_mailingee_smartlead.py: upload contacts to Smartlead
    from there emails are in campaigns and sent out automatically.
    For each, first email campaigns has to be setup in Smartlead.

2024-10-22 21:37 RECIPE TO SETUP A CAMPAIGN

• generate emails for particular campaign
• run Check app, to add emails to the Send queue
• run mailingee_smartlead to generate the CSV
• duplicate campaign on Smartlead, upload CSV and setup campaign