Table of Contents
10 Oct 2022
Key Points To Write A Good Description Tag
The optimal format of a description is:
Call to Action including Primary Keyword & Secondary Keyword
with max 160 characters.
How to use the meta name=description
metatags
Title Tag
Google typically shows 55-64 characters (keep it under 60).
The optimal format of a title is:
Primary Keyword - Secondary Keyword | Brand Name
HTML title tag & how to make an attractive SEO title for your site
Title Tag
Full tags
what I have implemented - with inline specs:
<!-- Social -->
<meta property="og:locale" content="en_GB" />
<meta property="og:type" content="website" />
<meta property="og:title" content="B2B Sales Services for SaaS companies | BtoBSales.EU" /> <!-- 40 characters for mobile and 60 for desktop -->
<meta property="og:description" content="helping US B2B SaaS companies expand in Europe" /> <!-- min. 2 max. 4 sentences -->
<meta property="og:url" content="https://btobsales.eu" /> <!-- canonical URL for your page without session variables, user id parameters or counters -->
<meta property="og:site_name" content="BtoBSales.EU" />
<meta property="og:image" content="img/btobsales-eu-og-image.jpg" /> <!-- at least 600x315 pixels, preferable 1200x630 pixels. I went with 900x471 (ie 3x the mimimum, same ratio) -->
<meta name="twitter:card" content="summary_large_image" />
<meta name="twitter:site" content="@ndeville" />
<meta name="twitter:title" content="B2B Sales Services for SaaS companies | BtoBSales.EU" /> <!-- max. 70 characters -->
<meta name="twitter:description" content="helping US B2B SaaS companies expand in Europe" /> <!-- max. 200 characters -->
<meta name="twitter:image" content="img/btobsales-eu-twitter-image.jpg" /> <!-- aspect ratio of 2:1 with minimum dimensions of 300x157 or maximum of 4096x4096 pixels -->
Notes:
<meta name= for twitter tags.
<meta property= for OpenGraph (og:) tags.
Social metatags check
