"The Mom Test", by Rob Fitzpatrick
Its full and clearer title is “The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you”.
If you are a founder working through Customer Discovery, or even a Product Manager, I highly recommend “The Mom Test” by Rob Fitzpatrick which I just read.
Helped me identify some mistakes I am making, and gave me quite a few good actionable insights and questions to use.
It came out in 2013. Wish I had found it earlier!
You can find it here on Amazon:
The audiobook (available here on Audible) is read by the author, so makes it more “real”.
Official website:
(All links are “clean”, ie no affiliate links)
Have you read another book on the topic that you recommend?