Unique Selling Point

but is it really?

Table of Contents

    22 Mar 2023

    I have heard and used the acronym USP seemingly forever.

    Yet, while the name should be self-explanatory, it is not.

    Defining the USP answers the questions:

    • What makes your product different from similar products in the market?
    • What benefits does your product offer that are unique and valuable to your target audience?
    • What problems does your product solve that no other product does?

    So while the name has "Unique" in it, a USP is not unique per company, but rather unique per product & target audience.

    TODO expand.