Table of Contents
22 Mar 2023
I have heard and used the acronym USP seemingly forever.
Yet, while the name should be self-explanatory, it is not.
Defining the USP answers the questions:
- What makes your product different from similar products in the market?
- What benefits does your product offer that are unique and valuable to your target audience?
- What problems does your product solve that no other product does?
So while the name has "Unique" in it, a USP is not unique per company, but rather unique per product & target audience.
TODO expand.