Sales Revenue

• Total revenue generated by the sales team over a given period
• Helps measure the effectiveness of the sales team in generating revenue

Sales Pipeline

• The total value of all deals in the sales pipeline
• Helps measure the size and quality of the pipeline and the team's ability to move deals through the pipeline

Conversion Rate

• The percentage of leads that convert to opportunities or closed deals
• Helps measure the effectiveness of the sales team in converting leads into paying customers

Sales Cycle Length

• The length of time it takes to close a deal from initial contact to close
• Helps measure the efficiency of the sales process and identify areas for improvement

Average Deal Size

• The average value of closed deals
• Helps measure the effectiveness of the sales team in closing larger deals

Win/Loss Rate

• The percentage of deals won vs. the percentage of deals lost
• Helps measure the effectiveness of the sales team in closing deals and identifying areas for improvement

Sales Velocity

• The rate at which opportunities move through the pipeline
• Helps measure the efficiency of the sales process in generating revenue

Lead Response Time

• The amount of time it takes for the sales team to respond to a lead
• Helps measure the effectiveness of the sales team in following up with potential customers

See also SaaS metrics