Sales Lessons

Table of Contents
    1. Pressure-test the pain.

    If you get a sense that something is a nice-to-solve rather than must-solve, ask about it.

    It's ok to have hard conversations.

    If you don't, you'll live to regret it later.

    1. Tell stories to make your point.

    People will instantly get why you're making the point with a story.

    They can see themselves in the story.

    And you'll have a more productive conversation than if you didn't tell a story.

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