02 Oct 2024
Inbound
Growth Lever: Content creation to generate leads.
Useful Tools:
- LinkedIn
- Google Search Console
- AuthoredUp
Outbound
Growth Lever: Cold outreach towards prospects via email, social media, phone...
Useful Tools:
- LinkedIn Sales Navigator
- Apollo.io
- lemlist
Paid Digital
Growth Lever: Media buying to capture your target audience's attention.
Useful Tools:
- Google Ads
- Meta Ads
- LinkedIn Ads
Community
Growth Lever: Engaging and creating content for community members.
Useful Tools:
- Slack
- Reddit
- Discord
Partners
Growth Lever: Collaborating with compatible companies for mutual marketing and sales benefit.
Useful Tools:
- PartnerStack
- AWS Startups
- Miro
Account-Based Marketing
Growth Lever: Targeting high-value accounts with personalized campaigns.
Useful Tools:
- Attio
- 6sense
- Clay
Product-Led Growth (PLG)
Growth Lever: Developing solutions for self-onboarding and early value realization.
Useful Tools:
- Segment
- Amplitude
- Dovetail