Frameworks for inspiration / reference.

Julia Carter

Email 1: new thread

1. Trigger
2. Pain statement / question
3. Solution idea (not about you)
4. Soft Ask
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Email 2: (thread)

1. Asking if they tried something that you solve for
2. Examples
3. Soft ask

Email 3: (thread)

same as above (other example)

Email 4: new thread

1. Trigger / context
2. Problem statement
3. Solution to solve problem
4. Example
5. Soft ask

Email 5: (thread)

1. Offering some sort of service for them / favour
2. Soft ask

Email 6: (thread)

1. Hail Mary Examples
2. Fire Stats
3. Soft ask

Devesh Tilokani

Step 1: Video + message - Day 1

{{Prospect first name}} - Not sure how often you receive videos like this. I recorded one to introduce myself. {{Link of the video}}

Step 2: Bump message - Day 3

Any feedback on the video, {{Prospect first name}}?
PS: I promise I’m an actual human and not a robot.

{{Insert the robot photo}}

Step 3: Pain point Number 1 - Day 6

{{First name}} - typically when I speak with {{Buyer personas}}, they say {{Pain point #1}} is a challenge. Have you seen something like this?

Step 4: Pain point Number 2 - Day 9

{{First name}} - typically when I speak with {{Buyer personas}}, they say {{Pain point #2}} is a challenge. Have you seen something like this?

Step 5: Pain point Number 3 - Day 12

{{First name}} - typically when I speak with {{Buyer personas}}, they say {{Pain point #3}} is a challenge. Have you seen something like this?
PS: happy to send a 1-min explainer video, if you think that might be useful.

Step 6: Last message + 1-min explainer video - Day 15

{{First name}} - either my outreach was actually terrible or you are {{Insert something they are spending a lot of time on}}. I'll try to catch you maybe later. Here’s the 1-min explainer video I mentioned: {{Insert link}}.

Jed Mahrle

Email #1:

Hey {{first-name}} - [mention the buying trigger we found].

[Make a hypothesis about a problem they’re experiencing because of that trigger].

If it sounds relevant, I think I found a way we can help with this.

Mind if I share more info?

---

The key to this first email is being intentionally vague about how we solve the problem.

First, we “show them we know them” in the first line.

Then, we nail the problem they’re likely experiencing in the second line.

Finally, in the third line/CTA, we create curiosity with the goal of getting them to respond to find out how we solve this problem.

Email #2: same thread

For more context, {{first-name}} - it involves [your solution for solving the problem].

Here’s a visual to explain how it works:

[Insert a screenshot of what your product does to solve this problem]

Think this could help?

---

In the second email, we're explaining how we solve the problem with a visual. This gives the sequence synergy and flow.

Email #3: same thread

{{first-name}} - If [problem] is top of mind given [buying trigger], I thought this could help: [insert helpful resource].

Happy to share more resources on this if you’d like.

---

In the third email, we share a helpful resource with no CTA. The goal is to help them solve part of the problem for free with a helpful resource.

Ideally, this resource comes from a 3rd party (i.e. not from our company so that we don’t come off as biased).

By giving first, we build trust so that hopefully, they’ll come back to learn how we can help them solve the whole problem.

One week later we repeat this thread in a new email chain - but we focus on a new problem.

Nick Abraham

The proven cold email sequence that never stops working:

(bookmark this for later) pic.twitter.com/rThNDiH6rn

— Nick Abraham (@NickAbraham12) October 9, 2023

Christian Plascencia

Email 1: Intro

• offer
• case study
• CTA

Email 2:

intro > case study > value CTA

Email 3:

intro > pain point > solution CTA

Email 4:

intro > value CTA > PS: case study

Lemlist

Access best-performing outreach templates from 400+ million emails sent by 37,000+ outbound experts:

Stats

Response rate averages, from Instantly founders:

Step	% of replies
1	69.19
2	17.42
3	7.09
4	2.38