See also !b2b-sales/email-deliverability
Recommendation is for each address to be warmed for 1 month (!) before sending cold emails from it.
Some things to do when starting to run campaigns:
- Prioritizing engaged users: send small batches of emails to users more likely to click through and not delete to prevent getting marked as spam
- Cleaning up your database: remove inactive and lapsed recipients to increase the percentage of users clicking through
- Starting with the best you have: start with a proven, high performing campaign such as coupons or discounts to get the click-through rate up and build the IP reputation
21 Dec 2022
13 days in using Lemwarm:
21 Dec 2022
11 Jan 2023
03 Mar 2023
Switched Lemwarm to my 2nd email for the last month or so, and it seems good enough:
Cancelling subscription for now, having warmed my 2 primary emails.