Amplemarket is an outbound sales platform that bundles what most teams buy from 4 or 5 vendors: a B2B contact database, buying signals, AI research and copywriting, multichannel sequences, a dialer and email deliverability. The tagline says it plainly: "Agents build your pipeline. Your team closes it."
It's the closest thing to an all-in-one replacement for the classic stack of ZoomInfo or Apollo for data, Salesloft for sequences and a separate warm-up tool. G2 reviewers rate it 4.6 out of 5 from about 690 reviews.
What it does
The platform has 4 layers:
| Layer | What's in it |
|---|---|
| Data | Searcher over 200M+ verified contacts, 70M+ updates a week, enrichment, email validation |
| Signals | Job changes, new inbound leads, social engagement, competitor reviews on G2, website visits |
| Execution | Multichannel sequences (email, calls, social, voice notes, video, WhatsApp, SMS), parallel dialer, unified inbox, workflows |
| Deliverability | Mailbox warm-up, Domain Health Center (SPF, DKIM, DMARC), spam checker, mailbox rotation |
On top sits Duo, the AI layer, as a set of agents:
- Duo Accounts researches target accounts on a schedule and flags reasons to reach out.
- Duo Copilot is a copilot trained on the team's playbook. It recommends the next lead and sequence.
- Duo Copywriter drafts the emails from the lead's context.
- Duo Voice generates personalised voice messages for the sequence.
- Duo Inbox drafts replies from past answers and the team's messaging.
Reps can review each draft before it goes, or let Duo run on its own.
For business people
The value is consolidation. One contract replaces the data vendor, the sequencer, the dialer and the warm-up tool. Amplemarket's own customer stories claim 56% lower tooling costs for LILT and 10+ hours saved per rep each week at Wasabi. Vendor case studies, so treat them as the best case.
Pricing is annual and seat-based:
| Plan | Price | Users | Contacts | Email credits / user / year | Phone credits / user / year | Mailboxes / user |
|---|---|---|---|---|---|---|
| Startup | $600 a month, annual | 2 | 27,000 | 13,500 | 600 | 2 |
| Growth | Custom | 4 | 140,000 | 35,000 | 5,000 | 4 |
| Elite | Custom | 10 | 400,000 | 40,000 | 9,600 | 8 |
- Startup gets a scaled customer success manager and community onboarding. Duo Voice is an add-on.
- Growth and Elite get a dedicated CSM and personalised onboarding. Duo Inbox is an add-on on Growth, included on Elite.
- Every plan has SSO, the dialer, sequences, workflows and the deliverability tools.
Who it fits: outbound teams of 2 to 50 reps that want 1 tool, not 5. Customers on the site include Fivetran, O'Reilly, HPE, Mistral AI and Browserbase.
Where it's weaker:
- The 600 phone credits on Startup run out fast for a team that calls.
- Data coverage varies by region and role. Test your own ICP in the trial before you sign.
- G2 reviewers flag a learning curve on sequences, signals that need tuning, and AI drafts that read "a bit robotic, so better to check".
- Annual contracts only on the published plan.
For technical people
Integrations: Salesforce, HubSpot and Pipedrive for CRM, Gmail and Outlook for mail, plus Zapier, Clay, Orum, Nooks, CloudTalk, Sendoso, Okta and more.
MCP server: the Amplemarket MCP lets Claude, ChatGPT, Cursor and other AI tools find, research and enrich leads and add them to sequences. Amplemarket also publishes Skills for it. A Browserbase AE calls it "one of (or the best) sales tools for the AI pilled AE/BDR in existence", and singles out the MCP and the Skills.
Deliverability: the Domain Health Center checks SPF, DKIM and DMARC per domain and shows open rate, volume and inbound ratio per mailbox. Mailbox Recommendation picks the sending mailbox per contact. Amplemarket claims a bounce rate under 3%.
Security: SOC 2 Type II, annual penetration tests, a public Trust Center, GDPR- and CCPA-aligned, customer data deleted on exit, role-based permissions.
Gotcha: social steps (profile visits, connection requests, likes) automate a network that bans automation. Run them with care, at low volume, or keep them as manual tasks.
Background
João Batalha (CEO), Luís Batalha (CPO) and Micael Oliveira (CRO) founded Amplemarket in 2019. The founders have engineering and physics backgrounds: MIT computer science and a PhD in particle physics among them. The company raised a $12M round co-led by Armilar. Its blog posts a monthly product update; the 2026 ones added an integration with Grok, new MCP tools and deal workflows.
Tech-Powered Sales, the book, already called out its LinkedIn-aware sequences years ago: see Tech-Powered Sales, by Justin Michael & Tony Hughes.
How it compares
| Need | Amplemarket | Alternative |
|---|---|---|
| Data + sequences, 1 tool | Yes | Apollo, cheaper, with a free tier |
| Enterprise data depth | Good | ZoomInfo, deeper and more expensive |
| Custom enrichment flows | Basic workflows | Clay, far more flexible |
| Cold email at volume | Yes, with warm-up | Instantly or Smartlead, cheaper per mailbox |
My notes on the alternatives: see Apollo, ZoomInfo, Clay, Instantly and Smartlead. Clay's site is clay.com.
Verdict
Amplemarket is the strongest bet when a team wants 1 outbound tool with AI built in, not bolted on. The MCP server is a real differentiator for anyone who works through Claude: the platform becomes a set of tools the agent can call. The price starts at $7,200 a year for 2 users, so it's a team purchase, not a solo one. For my own outbound, which runs on my own tooling and Apollo data, it's a benchmark to watch more than a tool to buy.
Further reading
Pricing and plans:
The MCP server:
User reviews:
