Product Market Fit (PMF)

what is it, how to measure it, how to achieve it

"Product Market Fit" is a term coined by Marc Andreessen in 2011.

It is a state where a product is successful in the market, and the market is successful with the product.


How to measure Product Market Fit?

On a scale of 1 to 10 (1 being "don't care", 10 being "OMG NOOOOOOOOOOO!!!"), how would you feel if you could no longer use the product?