Product-Led Growth

PLG for short

PLG stands for "Product-Led Growth," which is a business strategy that focuses on using the product itself as the main driver of customer acquisition, retention, and revenue growth.

In a PLG model, the goal is to create a product that is so valuable and intuitive that it attracts and retains users without the need for Marketing or Sales.

This can be achieved by building a product that is easy to use, offers a free or low-cost trial, and has features that users can't live without.

By focusing on the product and user experience, companies using a PLG strategy can create a self-sustaining growth engine that relies on word-of-mouth referrals and customer advocacy.

Examples of companies that have successfully used PLG include Dropbox, Slack, Zoom, Atlassian, etc....

22 Sep 2022

Podcast with Mark Robergé (1st Hubspot CRO & author of "The Sales Acceleration Formula" !books/ ) on Product-Led Growth.

  • Focus on free user retention / counterintuitive.
  • Some viral companies have half their engineering team focused on making experimentation easy for non-technical users internally and not core product engineering.
  • Growth team part of the product team not marketing team
  • Core owns the product growth owns the funnel