What is a B2B Sales stack?

A framework

👷🏼‍♂️ WORK IN PROGRESS 👷🏼‍♂️

20 Dec 2022

What is a B2B Sales stack?

A B2B sales stack refers to the set of tools and technology that a business uses to manage and optimize its sales process. These tools can be grouped into several categories, including:

Customer relationship management (CRM)

The OG of the Sales stack.

This is a central hub for storing and managing customer data, including contact information, communication history, and sales pipeline stages. Examples of CRM software include Salesforce, Hubspot, and Zoho CRM.


  • Salesforce
  • Hubspot
  • Zoho CRM
  • Pipedrive
  • Close.io
  • Insightly
  • Nutshell
  • Zoho CRM
  • Freshsales
  • SugarCRM
  • Microsoft Dynamics 365
  • Oracle CRM
  • NetSuite CRM
  • Infusionsoft
  • Nimble
  • Highrise
  • Copper
  • Less Annoying CRM and many more....

Sales enablement

These are tools that help sales teams communicate and collaborate more effectively, and can include things like document sharing and presentation tools, video conferencing software, and sales training resources.

Lead generation

These are tools that help businesses find and qualify leads, including tools for lead capture, lead scoring, and lead nurturing. Examples include Leadfeeder, Leadformly, and Leadpages.

  • Linkedin Sales navigator
  • Phantombuster
  • Hunter
  • Lusha
  • Evaboot
  • Leadfeeder
  • Leadformly

LinkedIn scrapers


incl.: - Lemlist - Outreach - Mailshake - Yesware - SalesHandy


incl.: - Loom - Aircall - Zoom - Teams - GoogleMeet - Aircall

Social media

incl.: - Taplio - Buffer



incl.: - Calendly - Cal.com



incl: - Gong.io - Chorus.ai

Contract management

These tools help businesses create, manage, and track contracts and agreements with customers and clients. Examples include PandaDoc, DocuSign, and Adobe Sign.

By leveraging the right mix of tools, B2B sales teams can streamline and optimize their sales process, improve communication and collaboration, and drive better results.

incl.: - DocSend - PandaDoc - DocuSign - Adobe Sign - HelloSign - SignNow - SignRequest - SignEasy


incl.: - Gong.io


incl.: - Zapier - Grammarly

Marketing automation

These tools help businesses automate and optimize their marketing campaigns, including email marketing, social media marketing, and lead generation. Examples include Marketo, Pardot, and Mailchimp.