Selling to Universities

👷🏼‍♂️ WORK IN PROGRESS 👷🏼‍♂️

20 Mar 2023


Selling to GPOs

It seems Universities are using GPOs, at least in the UK & US.

Organization Website Country
Advanced Procurement for Universities and Colleges (APUC) UK
Southern Universities Purchasing Consortium (SUPC) UK
London Universities Purchasing Consortium (LUPC) UK
North Eastern Universities Purchasing Consortium (NEUPC) UK
North Western Universities Purchasing Consortium (NWUPC) UK
Higher Education Purchasing Consortium Wales (HEPCW) UK

Many more...

Good Lead Generation & Sales channel potential here.

Contacting universities

Good news is that Universities do not shy away from listing their key employees' contact details on their websites 😁

For example:

At this point, I'm happy to work on selling a solution for Events (which are publicly advertised in most cases) to Universities (who publicly share their key people contact details). 🤗

Cold emails

23 Mar 2023

asking for help / the right contact


Hoping you can help?

Who should I contact at XXX with regard to how your events are organised?

Registrations, badges, sessions, speakers, abstract management, virtual/hybrid sessions, post-event analysis, etc..

We have built a solution dedicated to Universities, and I would appreciate an exchange with your event organiser(s).

Thank you for your help,


1st email sent to COO - got reply in under 2 minutes, with the right person in Cc 😁

Linkedin outreach

I’m doing some research about the specifics of selling to Universities.  

If you know anything about this, from having worked at or sold to Universities, I’d love to hear from you.  

Please DM me or comment if you’d be happy to have a short chat about it - or just some email exchange.   

Happy to return the favour in any way I can..

- intro to my network
- trading my knowledge on a topic of your interest
- donating to the charity of your choice
- virtual babysitting?

Tricky one when the CEO of a competitor offers to help 😂 - very nice of him (though he does not know we are competing).