17 Feb 2023
I used to be a Powerpoint power user. Crafting a good deck is an art that I loved.
However, I have not used a Sales deck in years now.
Rather, relying on a combination of discussion, demo & showing relevant screenshots/videos from a large library of client examples (Streamdeck has been invaluable for the latter).
Been thinking lately about if & how I would use a Sales deck again in my next role.
Rethinking the typical one-sided deck ("here's everything about us & what our product does") could look like:
logo list focused on prospect's vertical (credibility upfront)
high-level of what company provides in simple terms OR tailored to prospect industry (with industry's jargon)
each slide divided in 3:
- list of question(s) for prospect
- solution offered (features & benefits)
- results: ROI from similar cliens
Basically each slide acting as support & structure for both discovery/diagnosis & solution presentation.
- last slide: recap slide - shows a recap of the company's value proposition BUT used as a time to recap understanding of prospect's needs & how we can help.
So prospect validates what