Outbound Lead Generation

strategies, tactics & tools

06 Sep 2022

Mass email your entire contact list at least 1x/year

Leverage opportunities to mass email your entire mailing list with a personal message.

Holidays well-wishes or a contact person leaving are good examples:

If a rep leaves the company, best practice would be to send a mass "goodbye" email to their entire CRM contact list (minus the ones reached out to individually).

End of year well wishes are nice to receive, and worst case just gets deleted.

In both instances, no negative feelings are triggered when compared to receiving an unsolicited marketing/sales email.

This achieves a couple things:
- sanitisation of contact list: all non-valid email addresses (people having left their job, etc..) can be updated as such in the CRM
- fishing out new contacts from Out Of Office replies (especially during end of year holiday period)
- putting your company back on the recipient's radar, which can lead to surfacing opportunities

The message should be 100% non-Sales, but the email signature can be used to position any messaging/CTA as needed.


I have seen outbound/cold Sales email campaigns sent all at once (ie with same subject/content).
My recommendation: never send the same email to all your list at once. Split in chunks and A-Z test - just like Marketing does.
You can try improving the reply rate after each cycle by tweaking the subject line or messaging, based on results (% reply rate & replies feedback).
Chunks should be in decreasing order of priority, ie do not send the first chunk(s) to your dream leads within that list.
Better results almost guaranteed.


Email Subject Line Tester

14 Apr 2023

negative replies in email campaigns

Typical. Always keep in mind:

an answer is better than no answer
validates prospect email
confirms email deliverability to domain (so links/images can be included in follow-up emails without problem)
a “no” is sometimes only a “delayed yes” / work on counter & follow-ups at regular intervals
calculate success rate of version “A” of the campaign, then try version “B”, "C", etc.. until you find the best version

28 Feb 2024

Haris HalkicHaris Halkic
Follow for daily sales strategies | AE @PowerUsFollow for daily sales strategies | AE @PowerUs
Visit my website

Want to book more meetings? Try these 30 frameworks:

• Mike Gallardo: 5 steps framework to book meetings with cold callling
→ https://buff.ly/3Sr8LDt

• Thibaut Souyris: 3 message frameworks to book meetings
→ https://buff.ly/48M6ycP

• Kyle Asay: My three-step framework to secure the meeting with an exec
→ https://buff.ly/3P0j1S6

• Tyler Hickey: The email framework that has gotten me the most replies
→ https://buff.ly/48P2l8g

• Antoine M.: My cold call framework
→ https://buff.ly/3ucVfv9

• 🦾Eric Nowoslawski: simple break-up email framework
→ https://buff.ly/491pDYo

• Tanveer Mostafa: The exact cold-email framework I used at Salesforce
→ https://buff.ly/3vNtFFf

• Ian Koniak: How to book meetings with Senior Executives
→ https://buff.ly/47TJgAk

• Troy Munson: two different ways I've been booking meetings.
→ https://buff.ly/3UaWcPg

• Josh Braun: Use this framework for cold email
→ https://buff.ly/4bUH2UD

• James Hanzimanolis: 3 step framework for how we generate outbound meetings
→ https://buff.ly/42qwrfV

• Trent Dressel interviews Brian LaManna on his OPPS framework
→ https://buff.ly/3SJzVab

• Troy Munson: I created 6 opportunities with minimal effort.
→ https://buff.ly/42p7dhP

• Avi Mesh: This simple framework will book you more meetings.
→ https://buff.ly/3umgkDr

• Levi Nichols: An EASY framework to book meetings
→ https://buff.ly/49hV9Bl

• Theo Zätterström 🎉: My 3 step framework gets a 98% showup rate
→ https://buff.ly/3UogIfr

• Arnaud Renoux: 5 steps framework to write a solid cold email that converts
→ https://buff.ly/3wmAa1T

• Hugo van Baal: A 4-step cold email framework that you can start using today
→ https://buff.ly/3UJropb

• Keith Weightman: simple framework for your next cold email
→ https://buff.ly/3wdf0TX

• Maxim Poulsen: Steal my email framework (20% demos)
→ https://buff.ly/3uvehx2

• Monika Grycz 💌: Breakdown of my successful framework
→ https://buff.ly/3UFTfqg

• Jen Allen-Knuth: Cold email framework that has worked for me
→ https://buff.ly/3TcxL2M

• Cynthia H.: I booked 3 meetings yesterday! Steal my framework!!
→ https://buff.ly/3SX5X13

• Aaron Reeves: My “PITCH” framework
→ https://buff.ly/3uG6Inn

• Cipriano Martins: Cold Calling Framework I Used to Book 20+ Meetings Per Month as a BDR
→ https://buff.ly/3IhNh7C

• Justin Michael: ONLY heuristics work / 1,000 touches to get a meeting. I can set 1 in 10
→ https://buff.ly/3TcUJXO
→ https://buff.ly/49IshTe

• Alex Bruschi interviews Morgan J Ingram on his framework to have better conversations
→ https://buff.ly/4bWvHmU

• Alex Newmann: Pre-call prep with a framework
→ https://buff.ly/42VQjYq

• Alan Ruchtein: I booked 3 qualified meetings out of 19 emails sent
→ https://buff.ly/3TcqJv8

• Christian Krause: Steal this sequence to 3x your meetings
→ https://buff.ly/48kMRrx

11 Mar 2024


28 Mar 2024

Voici les meilleurs comptes à suivre si vous souhaitez en apprendre plus sur l'outbound👇