03 Jan 2023
What is a Digital Sales Room (DSR)?
I have loved the idea of using a digital sales room (DSR) for a while now, though never implemented any.
Thinking of doing so in my next role.
I'm not sure at this stage if DSR is a common term, but basically referring to a digital platform that allows salespeople to share content with prospects/customers (and vice-versa).
This would include company information, product information, sales collateral, case studies, etc. all relevant to the prospect/customer and their vertical.
But also the contract paperwork, pricing, etc.
Similar to the "Go-Live Plan" in the MEDDICC framework, but more focused on the sales side ("Go-Live Plan" would be a section in this digital sales room).
I have referred to this in the past simply as "digital briefcase", as I'd want to avoid the term "Sales" in it. Still a negative connotation for many people in Europe.
It seems to fall under the "Buyer Engagement" category.
Providers
Allego
![logo](https://ik.imagekit.io/vhucnsp9j1u/images/logos/allego.png)
BuyerAssist
![logo](https://ik.imagekit.io/vhucnsp9j1u/images/logos/buyerassist.png)
Dealhub
![logo](https://ik.imagekit.io/vhucnsp9j1u/images/logos/dealhub.png)
Emlen
![logo](https://ik.imagekit.io/vhucnsp9j1u/images/logos/emlen.png)
Based in Germany.
JourneyDXP
![logo](https://ik.imagekit.io/vhucnsp9j1u/images/logos/journeydxp.png)
They refer to it as "Smart Room". Need to understand what makes it "smart"..
Modus
![logo](https://ik.imagekit.io/vhucnsp9j1u/images/logos/gomodus.png)
Seismic
![logo](https://ik.imagekit.io/vhucnsp9j1u/images/logos/seismic.png)
Showpad
![logo](https://ik.imagekit.io/vhucnsp9j1u/images/logos/showpad.png)