Table of Contents
05 Apr 2022
webinar campaign
Used this one as part of a campaign where I had identified the webinar solution with a script using Twitter's API (and the tweets from the webinar organiser with the webinar link): Twittee
I have seen your webinar {webinar_title} using {webinar_provider}.
Are you happy with them?
I represent {my_company} which I see as the next generation webinar platform.
Our clients confirm that we are more modern, flexible, cheaper and easier to do business with :)
It would be worth for {company_name} to assess before recommitting time and money with {webinar_provider}.
Who would be the best contact?
And when does your contract expire? - so we can connect at the right time this year.
Email #3:
Here are some of the differences with {webinar_provider}:
-
-
Beyond just cost savings, if any of the above resonates with you, who should I discuss this with at {company_name}?
picture this, picture that
Picture this:
[analogy to help prospect understand the shortcomings of their current solution]
This is you now using {current_product}.
Now picture that:
[analogy to help prospect understand the benefit of your solution]
This could be you with {my_product}.
Tips
You can't tell upfront, with someone you have never met or discussed with, "We can help you".
Instead, one should say "We help {persona like you}", or more specifically "You remind me of {someone specific in the same role} we helped."