B2B Sales Metrics

can't improve what you don't measure.

👷🏼‍♂️ WORK IN PROGRESS 👷🏼‍♂️

Sales Revenue

  • Total revenue generated by the sales team over a given period
  • Helps measure the effectiveness of the sales team in generating revenue

Sales Pipeline

  • The total value of all deals in the sales pipeline
  • Helps measure the size and quality of the pipeline and the team's ability to move deals through the pipeline

Conversion Rate

  • The percentage of leads that convert to opportunities or closed deals
  • Helps measure the effectiveness of the sales team in converting leads into paying customers

Sales Cycle Length

  • The length of time it takes to close a deal from initial contact to close
  • Helps measure the efficiency of the sales process and identify areas for improvement

Average Deal Size

  • The average value of closed deals
  • Helps measure the effectiveness of the sales team in closing larger deals

Win/Loss Rate

  • The percentage of deals won vs. the percentage of deals lost
  • Helps measure the effectiveness of the sales team in closing deals and identifying areas for improvement

Sales Velocity

  • The rate at which opportunities move through the pipeline
  • Helps measure the efficiency of the sales process in generating revenue

Lead Response Time

  • The amount of time it takes for the sales team to respond to a lead
  • Helps measure the effectiveness of the sales team in following up with potential customers

See also SaaS metrics

links

social