Frameworks for inspiration / reference.
Julia Carter
Email 1: new thread
- Trigger
- Pain statement / question
- Solution idea (not about you)
- Soft Ask
Email 2: (thread)
- Asking if they tried something that you solve for
- Examples
- Soft ask
Email 3: (thread)
same as above (other example)
Email 4: new thread
- Trigger / context
- Problem statement
- Solution to solve problem
- Example
- Soft ask
Email 5: (thread)
- Offering some sort of service for them / favour
- Soft ask
Email 6: (thread)
- Hail Mary Examples
- Fire Stats
- Soft ask
Devesh Tilokani
Step 1: Video + message - Day 1
{{Prospect first name}} - Not sure how often you receive videos like this. I recorded one to introduce myself. {{Link of the video}}
Step 2: Bump message - Day 3
Any feedback on the video, {{Prospect first name}}?
PS: I promise I’m an actual human and not a robot.
{{Insert the robot photo}}
Step 3: Pain point Number 1 - Day 6
{{First name}} - typically when I speak with {{Buyer personas}}, they say {{Pain point #1}} is a challenge. Have you seen something like this?
Step 4: Pain point Number 2 - Day 9
{{First name}} - typically when I speak with {{Buyer personas}}, they say {{Pain point #2}} is a challenge. Have you seen something like this?
Step 5: Pain point Number 3 - Day 12
{{First name}} - typically when I speak with {{Buyer personas}}, they say {{Pain point #3}} is a challenge. Have you seen something like this?
PS: happy to send a 1-min explainer video, if you think that might be useful.
Step 6: Last message + 1-min explainer video - Day 15
{{First name}} - either my outreach was actually terrible or you are {{Insert something they are spending a lot of time on}}. I'll try to catch you maybe later. Here’s the 1-min explainer video I mentioned: {{Insert link}}.