Frameworks for Email Sequences

Frameworks for inspiration / reference.

Julia Carter

Email 1: new thread

  1. Trigger
  2. Pain statement / question
  3. Solution idea (not about you)
  4. Soft Ask

Email 2: (thread)

  1. Asking if they tried something that you solve for
  2. Examples
  3. Soft ask

Email 3: (thread)

same as above (other example)

Email 4: new thread

  1. Trigger / context
  2. Problem statement
  3. Solution to solve problem
  4. Example
  5. Soft ask

Email 5: (thread)

  1. Offering some sort of service for them / favour
  2. Soft ask

Email 6: (thread)

  1. Hail Mary Examples
  2. Fire Stats
  3. Soft ask

Devesh Tilokani

Step 1: Video + message - Day 1

{{Prospect first name}} - Not sure how often you receive videos like this. I recorded one to introduce myself. {{Link of the video}}

Step 2: Bump message - Day 3

Any feedback on the video, {{Prospect first name}}?
PS: I promise I’m an actual human and not a robot.

{{Insert the robot photo}}

Step 3: Pain point Number 1 - Day 6

{{First name}} - typically when I speak with {{Buyer personas}}, they say {{Pain point #1}} is a challenge. Have you seen something like this?

Step 4: Pain point Number 2 - Day 9

{{First name}} - typically when I speak with {{Buyer personas}}, they say {{Pain point #2}} is a challenge. Have you seen something like this?

Step 5: Pain point Number 3 - Day 12

{{First name}} - typically when I speak with {{Buyer personas}}, they say {{Pain point #3}} is a challenge. Have you seen something like this?
PS: happy to send a 1-min explainer video, if you think that might be useful.

Step 6: Last message + 1-min explainer video - Day 15

{{First name}} - either my outreach was actually terrible or you are {{Insert something they are spending a lot of time on}}. I'll try to catch you maybe later. Here’s the 1-min explainer video I mentioned: {{Insert link}}.

links

social